Customers Quote by Des MacHale

“To get the most benefit from a segmentation strategy, marketers must focus on why consumers buy, not what they buy or who they are.…

— Greg Thain

If you already have some amount of significant traction with customers, either in usage or in revenue, you should very quickly try and get…

— Dave McClure

“Using flawed segmentation schemes, they often introduce products that customers don’t want, because they aim at a target that is irrelevant to what customers…

— Clayton M. Christensen

In our perform agenda, segmentation is one of our key strategic priorities. Segmentation is about deploying the right go-to-market channel to the right customers…

— Alain Dehaze

“Candidate: Because digital advertising is the only segment that’s growing, we need to understand more about what’s going on with customers, so I’m going…

— Victor Cheng

“The common approach for manufacturers to the art of segmentation is to slice and dice a large target market into subgroups of homogeneous consumer…

— Greg Thain

“Sometimes there’s more than one type of customer, so you need to identify not only the customer but also the key customer segments. Once…

— Victor Cheng

Make it easy for your customers to talk to you.

— Kevin Stirtz

Talk to your customers. Find out what they need. Don't pay any attention to the competition. They're not relevant to you.

— Joel Spolsky

“Segmentation is really about meeting some needs very strongly, even at the expense of others, which a retailer cannot afford to do. For example,…

— Greg Thain

When you know who your customers are, that can give you an edge on the competition.

— Alain Bouchard

It takes months to find a customer . . . seconds to lose one. Do not follow where the path may lead. . .…

— Vince Lombardi