Investing Quote by Leigh Cowan

In our perform agenda, segmentation is one of our key strategic priorities. Segmentation is about deploying the right go-to-market channel to the right customers…

— Alain Dehaze

“Value-based segmentation combined with event-driven marketing, to give customers the right product marketing at the right time, can increase performance by another five times…

— Mark Jeffery

“To get the most benefit from a segmentation strategy, marketers must focus on why consumers buy, not what they buy or who they are.…

— Greg Thain

“They determine that effective marketing calls for people skilled in segmentation, targeting, and positioning. Once companies hire marketers with those skills, Marketing becomes an…

— Harvard Business School Press

“The common approach for manufacturers to the art of segmentation is to slice and dice a large target market into subgroups of homogeneous consumer…

— Greg Thain

Market segmentation s a natural result of the vast differences among people

— Anonymous

“Using flawed segmentation schemes, they often introduce products that customers don’t want, because they aim at a target that is irrelevant to what customers…

— Clayton M. Christensen

Take some time to play around with segmentation. If you can pinpoint your best and worst customers it's well worth the time.

— Des MacHale

“need‐based segmentation is to understand the needs of customers and why they choose a company, whereas value‐based segmentation has to do with which specific…

— Gert Laursen

“capabilities to find trends and to understand and segment audiences based on user attributes, media consumption habits, and more. Many large corporations with complex…

— Chuck Hemann

“in defense of segmentation schemes producing larger numbers of groups, these may be effective outside the store, where various advertising media may be targeted…

— Herb Sorensen

Marketing is a core part of anything you do.

— Keith Belling