Market segmentation s a natural result of the vast differences among people — Anonymous Copy Share Image
Market segmentation is the single, most powerful tool in the marketing managers arsenal. — Leigh Cowan Copy Share Image
In general, the questions that are on our mind are the same questions that have been driving our work over the past… — Clayton Christensen Copy Share Image
“Thirty thousand new consumer products hit store shelves each year. Ninety percent of them fail. Why? We’re using misguided market-segmentation practices. For… — Harvard Business School Press Copy Share Image
