Business Quote by Clayton M. Christensen
“By doing what they must do to keep their margins strong and their stock price healthy, every company paves the way for its own disruption.”
About This Quote
Source Book: "The Innovator's Dilemma", 1997
Companies protect profits, inadvertently creating conditions for their own disruption.
In simple terms: Profit focus leads to self‑destruction.
Key Takeaway
Innovate before disruption hits.
Themes
business
innovation
disruption
Mood
strategic
forward‑looking
analytical
Type
business
economic
When to use this quote
- corporate strategy
- startup competition
- market analysis
Key Concepts
economics
strategic management
technology
Questions to Reflect On
- How can firms anticipate their own downfall?
- What safeguards prevent self‑disruption?
A Different Perspective
Disruption may be unpredictable.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)