Company Quote by Guy Kawasaki

“Visionary companies are so clear about what they stand for and what they’re trying to achieve that they simply don’t have room for those…

— Jim Collins

Customers want new things, and the way that they get them isn't written in stone.

— Natalie Massenet

“Visionary organizations that value innovation should have simple customer vision statements. They need to imagine—and articulate—who and what their customers should become.”

— Michael Schrage

You can never go too far wrong by thinking like a customer who’s new to the business.

— Richard Branson

Make it clear up front what the aim of the company is. Stay true to your authentic vision.

— Peter Diamandis

Companies that are design-led understand that design is not a deliverable; it is a profound manifestation of the human spirit.

— Debbie Millman

“Ultimately, where the vision comes from is less important than ensuring that it is the correct one. As product management guru Rich Mironov says,…

— Richard Banfield

Our vision, which has not changed since the day the company was founded.

— Bill Gates

People are starting to understand: all generic companies aren't created equally.

— Heather Bresch

“The only perceptions that matter are those of your customers. Yet companies often design their marketing, advertising, and sales messages from a purely managerial…

— Jaynie L. Smith

We don't want to push our ideas on to customers, we simply want to make what they want.

— Laura Ashley

There is a very genuine belief that without diversity of thought, companies can't innovate.

— Julie Sweet