Company Quote by Guy Kawasaki
“Original visions are often wrong. Companies have to morph as they learn what customers don't want.”
About This Quote
Source Book: The Art of the Start 2.0, 2015
Initial ideas often miss the mark; companies must adapt based on customer feedback and evolving market needs.
In simple terms: Ideas evolve with feedback.
Iterate based on customers.
Themes
Mood
Type
When to use this quote
- startup pitch
- product design
- marketing strategy
- customer interviews
- agile planning
Key Concepts
Questions to Reflect On
- How do you know when to pivot?
- What signals indicate a misaligned vision?
May cause analysis paralysis.