Communication Quote by Larry Weber
“Don't listen to you customers. They don't know what they want anyway.”
About This Quote
Source Interview: Business Strategy Talk, 2015
Customers often lack insight into future needs, so innovators must look beyond current feedback.
In simple terms: Customers may not know what they want.
Innovate beyond customer complaints.
Themes
Mood
Type
When to use this quote
- product development
- startup strategy
- R&D planning
Key Concepts
Questions to Reflect On
- How can you validate ideas without customer input?
- What risks arise from ignoring feedback?
Relying solely on intuition can miss real demand.