Business Quote by Anonymous
“Subsequent to the original Quicken, the whole idea that we, as a consumer products company, could actually make business products, that was a whole revolution in our thinking.”
About This Quote
Recognizing that a consumer brand can successfully develop professional-grade offerings reshapes market positioning and product strategy.
In simple terms: A consumer brand can create business products.
Key Takeaway
Strategic pivot expands market scope.
Themes
innovation
brand extension
market disruption
strategic shift
Mood
optimistic
ambitious
Type
strategic insight
business case
When to use this quote
- entering new B2B markets
- rebranding initiatives
Key Concepts
brand identity
B2B product development
Practical Applications
- new product line design
- cross‑segment marketing
Questions to Reflect On
- How does this shift affect core consumer perception?
- What risks arise when a brand moves into professional markets?
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)