“Posting dramatic charts or funny pictures is good and giving people smart reasons to believe what they already think is great.” — Derek Thompson Business Copy Share Image
“The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little… — Derek Thompson Advice Copy Share Image
“Picking a few hits requires a tolerance for many bad ideas, mediocre ideas, and even good ideas cursed with bad timing. Above… — Derek Thompson Bad idea Copy Share Image
“Cultural products will spread faster and wider when everybody can see what everybody else is doing. It suggests that the future of… — Derek Thompson Culture Copy Share Image
“Imitating recent successes is a game that everybody knows how to play. But seeing the next big thing before anybody else sees… — Derek Thompson Business Copy Share Image
“The most important element in a global cascade isn’t magically viral elements or mystical influencers. Rather it is about finding a group… — Derek Thompson Easily influenced Copy Share Image
“His lullaby was an instant success not because it was incomparably original, but because it offered a familiar melody in an original… — Derek Thompson Music Copy Share Image
“Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re buying is… — Derek Thompson Business Copy Share Image
“It is the simplest phrase you can imagine,” Favreau said, “three monosyllabic words that people say to each other every day.” But… — Derek Thompson Different world Copy Share Image
“The line from psychologists is, if you’ve seen it before, it hasn’t killed you yet.” — Derek Thompson Familiarity Copy Share Image
“People have all day to talk about what makes them ordinary. It turns out that they want to share what makes them… — Derek Thompson Social media Copy Share Image
“The mark of a good book is that you're happy to come home to it. The mark of a great book is… — Derek Thompson Book Copy Share Image
“In the psychology of aesthetics, there is a name for the moment between the anxiety of confronting something new and the satisfying… — Derek Thompson Aesthetics Copy Share Image
“In 2012, Spanish researchers released a study that looked at 464,411 popular recordings around the world between 1955 and 2010 and found… — Derek Thompson Around the world Copy Share Image
“It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or… — Derek Thompson Beauty Copy Share Image
“It is tempting to say, as my friend suggested, that these online identities are caricatures of the real me. It is certainly… — Derek Thompson Friendship Copy Share Image
“The mathematical challenge of finding the greatest good can expand the heart. Empathy opens the mind to suffering, and math keeps it… — Derek Thompson Effective-altruism Copy Share Image
“Initially [my favorite books] seem to immerse me in another life, but ultimately they immerse me in me; I am looking through… — Derek Thompson Another life Copy Share Image
“In all sorts of markets—music, film, art, and politics—the future of popularity will be harder to predict as the broadcast power of… — Derek Thompson Art Copy Share Image
