Quote by Herb Sorensen

“Retailers are driving sales to new heights by moderating choice angst, offering a more limited selection of items. But there is a related angst…

— Herb Sorensen

“Money, time, and angst are the inputs that shoppers invest in shopping.”

— Herb Sorensen

“Products that delight customers do the unexpected. They solve a problem customers didn’t know they had, or they evoke a positive emotion.”

— Nathan Furr

“Good retailers are obsessed about what they (and their suppliers) want to sell to shoppers. Great retailers are obsessed about what shoppers want to…

— Herb Sorensen

“We cannot buy what we need for an ideal life in stores, so we have become habitual shoppers who come up short again and…

— Dave Bruno

“Retailers have much broader target markets than do brands, and need to appeal to all target groups to achieve volume.”

— Greg Thain

“Where the shopper’s appetite for variety, choice and novelty are greater, the specialisation of manufacturers into product categories gives them the critical mass and…

— Greg Thain

“People naturally are attracted to the best of anything. Top people want to work where the best and most incredible products on the planet…

— Clay Clark

“As painful as it might be, I knew that we had to get into the broader market in order to understand it well enough…

— Ben Horowitz

“Brands are all about experience. Experience is all about emotion.”

— Brian McGurk

“When you are trying to sell a product like therapeutic transformation, there can be no ambiguity, no sense of anxiety, tension, or struggle.”

— Michael S. Horton

“Far more creativity, today, goes into the marketing of products than into the products themselves,”

— William Gibson