““Retailers are driving sales to new heights by moderating choice angst, offering a more limited selection of items. But there is a related angst issue in most stores: “Where is the …?” We refer to this as navigational angst. And there is no question that navigation can create significant frustration, whether it is navigating the shelf visually or finding one’s way around the store. There are at least five ways to reduce navigational angst, as follows: • Design the store and lay out the merchandise in a logical and intuitive way. • Provide signage or other navigational aids to assist the shopper. • Reduce the size of the store to reduce the need for navigation. • Remove visual barriers so shoppers can see the whole store.””
![“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give it a try…Most consumers engage in variety seeking, in any case. Why not invite them to pursue it within a purchase instead of across purchases?” quote by Grant McCracken](https://sms4smile.com/quotes/img-quotes/5e3/grant-mccracken-81705_quote_we-need-retail-shelf-space-to-serve-as-o_506979.jpg)
