Customer Quote by Nathan Furr
““Products that delight customers do the unexpected. They solve a problem customers didn’t know they had, or they evoke a positive emotion.””
About This Quote
Source Book: The Innovator's Method, Nathan Furr, 2016
Delightful products solve hidden problems or spark joy, exceeding expectations.
In simple terms: Great products surprise and please users.
Design for surprise and emotional impact.
Themes
Mood
Type
When to use this quote
- product development
- marketing
- customer service
- entrepreneurship
Key Concepts
Questions to Reflect On
- What hidden needs could your customers have?
- How can you test for emotional impact?
Focusing on surprise can neglect core functionality.