“Pursuing a rapid experiment and finding out you were wrong and changing directions isn’t failure. That is the road to success.” — Nathan Furr Failure Copy Share Image
“There are two types of uncertainty that influence a firm’s ability to create a customer: demand uncertainty (will customers buy it?) and… — Nathan Furr Doubt Copy Share Image
“Simplifying the product offering doesn’t mean that you are taking away the customer’s choice; rather it sends the message that you know… — Nathan Furr Copy Share Image
“Products that delight customers do the unexpected. They solve a problem customers didn’t know they had, or they evoke a positive emotion.” — Nathan Furr Joy Copy Share Image
“Managers tend to start by building solutions, but we emphasize the need to first deeply understand the problem.” — Nathan Furr Management Copy Share Image
