“(A basket analysis identifies those items that are most often in the basket when a given item is purchased.) This analysis will… — Herb Sorensen Copy Share Image
“The pattern of movement in the supermarket is counterclockwise in the United States, but PathTracker® studies in the UK, Australia, and Japan… — Herb Sorensen Copy Share Image
“The Holy Grail of Retailing,” as follows: • To know exactly what each shopper wants, or may buy, as they come through… — Herb Sorensen Front door Copy Share Image
“Identifying leader category “affinities”: Affinity means that when one product is purchased, then another is often purchased as well. This analysis helps… — Herb Sorensen Leadership Copy Share Image
“As aisles become more crowded (higher aisleness), the time it takes for shoppers to spend a dollar increases. As we have noted,… — Herb Sorensen Money Copy Share Image
“In observing the behavior of thousands of shoppers, letting shoppers group themselves according to behavior, we have identified three primary types of… — Herb Sorensen Habits Copy Share Image
“Although individual characteristics and attitude criteria are of great value in planning outside-the-store communication strategies (advertising), they are more difficult for store… — Herb Sorensen Management Copy Share Image
“although quick trips account for about two-thirds of shopping trips, shoppers buy many different types of products on these trips. This is… — Herb Sorensen Different types Copy Share Image
“Most supermarkets are designed for shoppers who are stocking up their pantries, but most shoppers walk out of the store with only… — Herb Sorensen Copy Share Image
“in defense of segmentation schemes producing larger numbers of groups, these may be effective outside the store, where various advertising media may… — Herb Sorensen Marketing Copy Share Image
“Once the leaders are positioned, the remaining categories can be placed based on margins and relevance to the other categories,” — Herb Sorensen Leadership Copy Share Image
“Good retailers are obsessed about what they (and their suppliers) want to sell to shoppers. Great retailers are obsessed about what shoppers… — Herb Sorensen Copy Share Image
“angst can come from navigation (making products hard to find in the store) and from choice (overwhelming shoppers with too many choices).” — Herb Sorensen Copy Share Image
“Shoppers are spending more than money in the store. They are also spending their time and racking up angst. These are the… — Herb Sorensen Money Copy Share Image
“3. Display the “vital few” (or the “big head”) along the dominant path your shoppers take, rather than expecting them to find… — Herb Sorensen Big head Copy Share Image
“how is it that almost all research is conducted in the test environment? It would seem to me that we would have… — Herb Sorensen Success or failure Copy Share Image
“2. Identifying “leader” categories—high performers for stopping and buying power: These” — Herb Sorensen Leadership Copy Share Image
“Research has found that when you ask a person to test something for you, they place it under the microscope. They see… — Herb Sorensen Research Copy Share Image
“Shoppers are attracted to the store by the long tail, but when they get there, they buy the big head (the vital… — Herb Sorensen Big head Copy Share Image
“The paradox is that although most shopping trips are Quick Trips, these shoppers are not coming to the store for the same… — Herb Sorensen Time Copy Share Image
“Frozen food exerts a strong force on the order of the trip. That is, no matter where the retailer locates frozen food,… — Herb Sorensen Fresh Produce Copy Share Image
“10. Stores have massively excessive verbal communication. Products and packaging are a significant part of the clutter. Using iconic images, colors, shapes,… — Herb Sorensen Better way Copy Share Image
“Efficiency is another area of balance. On the one hand, you want the trip to be as efficient as possible, so the… — Herb Sorensen Productivity Copy Share Image
“We see that not only do the shoppers enter at the right of the store, but that the dominant traffic is around… — Herb Sorensen Copy Share Image
“While the main store is located in the center aisles (with the exception of produce, dairy, and meats), the promotional store is… — Herb Sorensen Copy Share Image
