Goals Quote by Herb Sorensen

“To win, manufacturers must offer more value, in the eyes of the retail customer, than their competitors do. To”

— Greg Thain

“All other things being equal, the retailer will have an advantage because of their direct contact with the shopper.”

— Greg Thain

“Retailers, who once sold their assets for money, are now only willing to grant them to manufacturers who have something unique to offer, or…

— Greg Thain

“most firms can substantially boost sales immediately if they find a mechanism for rethinking the value of their core products to their customers.”

— James P. Womack

“Good retailers are obsessed about what they (and their suppliers) want to sell to shoppers. Great retailers are obsessed about what shoppers want to…

— Herb Sorensen

“in order to win more shoppers and boost their takings per shopper, retailers have been investing in store brands that are better than anything…

— Greg Thain

“The fact that it worked is a reminder of manufacturers’ power to add value to their markets in a way that retailers cannot. This”

— Greg Thain

“Any manufacturer hoping to gain influence with a retailer needs to thoroughly understand the retailers’ never-ending battle for differential advantage.”

— Greg Thain

“Retailers have to generate increased sales in each location to justify the investment, and every manufacturer has to demonstrate how their brands help to…

— Greg Thain

“The retailer features them in advertising to generate store traffic, but once the shopper is in the store the retailer has every incentive via…

— Greg Thain

“The solution to all business problems is more sales. Focus on the sales.”

— Christopher Matthew Spencer

“Retailers have much broader target markets than do brands, and need to appeal to all target groups to achieve volume.”

— Greg Thain