Quote by Greg Thain

“Any manufacturer hoping to gain influence with a retailer needs to thoroughly understand the retailers’ never-ending battle for differential advantage.”

— Greg Thain

“To win, manufacturers must offer more value, in the eyes of the retail customer, than their competitors do. To”

— Greg Thain

“To the extent that retailers can achieve this goal, they will be rewarded in higher sales and profits.”

— Herb Sorensen

“as customers form routines around a product, they come to depend upon it and become less price-sensitive.”

— Nir Eyal

“I am a great customer. I’m not a loyal customer, but that’s what makes me great—my willingness to shop other brands for better buys.”

— Jarod Kintz

“If you’re not getting your fair share of that business, you’re probably going to have a problem with that store because that means they’re…

— Herb Sorensen

“Direct consumer contact is an advantage for retailers, as 70% of shoppers make purchase decisions in stores and are thus open to last-minute persuasion. The”

— Greg Thain

“Retailers, who once sold their assets for money, are now only willing to grant them to manufacturers who have something unique to offer, or…

— Greg Thain

“The retailer features them in advertising to generate store traffic, but once the shopper is in the store the retailer has every incentive via…

— Greg Thain

“Go after what customers want, and they will want you.”

— Pawan Mishra

“Good retailers are obsessed about what they (and their suppliers) want to sell to shoppers. Great retailers are obsessed about what shoppers want to…

— Herb Sorensen

“Since the retailers have the data, and since both benefit from its analysis, but only the manufacturer has the specialisation to make it worthwhile,…

— Greg Thain