Quote by Greg Thain

“Any manufacturer hoping to gain influence with a retailer needs to thoroughly understand the retailers’ never-ending battle for differential advantage.”

— Greg Thain

“The fact that it worked is a reminder of manufacturers’ power to add value to their markets in a way that retailers cannot. This”

— Greg Thain

“None of that data, however, actually tells you why customers make the choices that they do.”

— Clayton M. Christensen

“All other things being equal, the retailer will have an advantage because of their direct contact with the shopper.”

— Greg Thain

“Retailers, who once sold their assets for money, are now only willing to grant them to manufacturers who have something unique to offer, or…

— Greg Thain

“To win, manufacturers must offer more value, in the eyes of the retail customer, than their competitors do. To”

— Greg Thain

“as customers form routines around a product, they come to depend upon it and become less price-sensitive.”

— Nir Eyal

“If the data reveals that your customers are unhappy with your product, then not making a decision to improve your product is a waste…

— Pooja Agnihotri

We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.

— Steve Easterbrook

“(sometimes it makes sense to buy a competitor in order to shut it down) as a way to boost industry prices.”

— Victor Cheng

“To the extent that retailers can achieve this goal, they will be rewarded in higher sales and profits.”

— Herb Sorensen

“The retailer is interested in the consumers’ behaviour in each of the two or three hundred categories it offers, but owing to a lack…

— Greg Thain