Around the world Quote by Herb Sorensen
““1. Focus on the short trip. For supermarkets around the world (the same principle applies to all classes of trade), half of all shopping trips result in the purchase of five or fewer items, with one being the most common. These short trips typically account for one-third of store sales. The new strategy is to increase the size of each of those baskets by one or two items. Quick trippers spend money very fast, and getting them to buy one or two more items is far easier than motivating stock-up shoppers to buy ten or twenty more items. This focus, focus, focus on the quick trip could deliver an easy 30 percent sales lift (and a lot more when the synergies with other types of trips become apparent).””
About This Quote
Source Business Strategy Whitepaper, 2017
Boost sales by adding one or two items to short shopping trips, targeting quick spenders for easy growth.
In simple terms: Add items to short trips to increase sales.
Key Takeaway
Target quick shoppers with small upsells.
Themes
retail strategy
consumer behavior
upselling
shopping trips
sales growth
Mood
analytical
practical
Type
business
strategic
When to use this quote
- grocery stores
- e‑commerce
- store layout
Key Concepts
marketing
economics
Questions to Reflect On
- How to upsell without annoying shoppers?
- What other tactics complement quick‑trip upsells?
A Different Perspective
May ignore long‑term customer loyalty.
