Time Quote by Herb Sorensen
““The paradox is that although most shopping trips are Quick Trips, these shoppers are not coming to the store for the same products each time. In fact, we found that the average CPG category is purchased on a Quick Trip just 38 percent of the time. Quick Trip shopping must be composed of a very broad and changing variety of CPG categories. In a single week, a household might make a Quick Trip for milk, chips, and beer on one day, whereas a day or two later they might take another Quick Trip seeking light bulbs and paper towels.””
About This Quote
Source Interview: Market Research Discussion, 2022
Quick Trip shoppers buy a wide, shifting range of products, not repeat the same items each visit.
In simple terms: Quick Trips involve varied purchases.
Key Takeaway
Expect diverse items on each quick shop.
Themes
consumer behavior
shopping patterns
category variety
Mood
analytical
observational
Type
insight
research
marketing
When to use this quote
- grocery planning
- inventory management
- marketing strategy
Key Concepts
CPG
shopping frequency
impulse buying
Questions to Reflect On
- How do you prioritize items on a quick trip?
- What drives variation in quick trip purchases?
A Different Perspective
Assumes all quick trips are similar, ignoring individual preferences.
