““convenience means a lot of different things. It can mean that I’m driving by you and it’s only a mile from my house, where brand X is two miles from my house. Convenience also means that I can get into your shopping center easily. I can get in and out without spending an hour doing so. The parking lot is laid out well; it’s safe, clean, and well lit at night. Upscale people tend to shop in upscale locations; they don’t necessarily like to drive into areas that aren’t on par with where they live. But more downscale or midscale shoppers don’t mind shopping up. They’re more likely to do that than the other way around.””
