Able Quote by Rei Kawakubo
“The freedom I give myself for the business is in deciding to take part in the Paris collections, but also having other retail strategies that are unlike anybody else's. Not necessarily going into malls, doing the business my own way - having different brands to cover different concepts, to be able to have the cash flow to carry on.”
About This Quote
Source Interview: Business Strategy, 2023
She emphasizes unique, flexible retail approaches over conventional mall models, focusing on diverse brands and cash flow.
In simple terms: Create distinct retail concepts, avoid standard malls.
Key Takeaway
Innovate beyond traditional retail.
Themes
innovation
strategy
brand diversification
Mood
strategic
pragmatic
Type
business
entrepreneurial
When to use this quote
- startup launches
- fashion retail
- online marketplaces
Key Concepts
business model innovation
cash flow management
consumer experience
Questions to Reflect On
- How can you balance diversity with brand coherence?
- What cash‑flow safeguards are essential?
A Different Perspective
Risk of over‑fragmentation can dilute brand identity.
