Management Quote by Herb Sorensen

A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

— James Cash Penney

“The only perceptions that matter are those of your customers. Yet companies often design their marketing, advertising, and sales messages from a purely managerial…

— Jaynie L. Smith

Often people say they can't base their strategies on customers because customers make unreasonable requests and because customers vary too much. Such opinions reveal…

— Barbara Bund

“If customers don't find enjoyment and satisfaction by coming into your store, it won't matter if you have the greatest, fanciest, most sophisticated business…

— David Green

“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…

— Herb Sorensen

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what…

— Jay Chiat

“unlike retailers, who control the store environment, manufacturers have to pay for every opportunity to communicate with their consumers in the minutes prior to…

— Greg Thain

“Direct consumer contact is an advantage for retailers, as 70% of shoppers make purchase decisions in stores and are thus open to last-minute persuasion. The”

— Greg Thain

The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that…

— Frank Luntz

“Selling strategies by retailers are not all bad news for manufacturers. Discounting big brands makes them exceptionally good value and, when advertised in flyers…

— Greg Thain

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because…

— John Wanamaker

“Following the logic, retailers have to advertise these sub-brands, as presence on the shelf alone is unlikely to give them meaning in the consumer’s…

— Greg Thain