Bad news Quote by Greg Thain

“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…

— Greg Thain

“New brands often gain sales through launch promotion, but find that repeat purchases dwindle, not through technical failure but through lack of mindspace and…

— Greg Thain

“in order to win more shoppers and boost their takings per shopper, retailers have been investing in store brands that are better than anything…

— Greg Thain

“gaining shelfspace has become a more strategic challenge for manufacturers. Shelfspace has to be won by planning product offerings to satisfy not just consumers’…

— Greg Thain

“The retailers’ discounter strategy is most successful and appropriate when there is share to be taken from smaller, less efficient competitors. Sam”

— Greg Thain

“Two changes have weakened manufacturers’ hold over shelfspace. Independent stores, who were heavily influenced by the manufacturers, have declined dramatically in the face of…

— Greg Thain

“No matter how large and enlightened retailers become, they remain generalists, and there are things that are difficult for them to do as well…

— Greg Thain

“Retailers have four advantages over manufacturers when it comes to influencing consumers: the cost-effectiveness of their branding model, direct contact with shoppers, control of…

— Greg Thain

“Top brands stayed on top because of the continual investment and commitment of the manufacturers during a time when mass media gave them an…

— Greg Thain

“alternating price promotions between major competitors can defend their joint market share against smaller brands (or a retailer’s own brand) who have fewer loyal…

— Greg Thain

“Following the logic, retailers have to advertise these sub-brands, as presence on the shelf alone is unlikely to give them meaning in the consumer’s…

— Greg Thain

“Retailers control the pricing of brands and will use price on leading brands to achieve their own objectives.”

— Greg Thain