Quote by Herb Sorensen

“you can more easily turn your top few sellers into super performers than bring up the laggards. Again, long tail principles apply—the long tail…

— Herb Sorensen

A true marketplace is a treasure of long tail products.

— Saurabh Pandey

“Instead of frustrating shoppers by trying to “build basket size” by holding them in the store longer and hoping they will buy something more,…

— Herb Sorensen

“Good retailers are obsessed about what they (and their suppliers) want to sell to shoppers. Great retailers are obsessed about what shoppers want to…

— Herb Sorensen

“Segmentation: Retailers cannot segment consumers to the degree that manufacturers do and, as a consequence, must favour broader rather than pointed positionings.”

— Greg Thain

“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…

— Herb Sorensen

“This makes image a problem for retailers, owing to the broad positioning they must adopt. To”

— Greg Thain

“Sales matters just as much as product.”

— Peter Thiel

“To keep it short, the majority of the ecommerce websites are not giving enough reasons to the customers as to why they should pick…

— Pooja Agnihotri

“We cannot buy what we need for an ideal life in stores, so we have become habitual shoppers who come up short again and…

— Dave Bruno

We grow by letting the customer tell us. So when the customer tells us that they're frustrated, that they just got their catalogue and…

— Yvon Chouinard

“3. Display the “vital few” (or the “big head”) along the dominant path your shoppers take, rather than expecting them to find them. Good…

— Herb Sorensen