Quote by Herb Sorensen

“There are three essential approaches for analytic marketing: (1) propensity models predict likelihood to purchase, (2) market basket analysis provides actionable association rules (answering…

— Mark Jeffery

“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just…

— Herb Sorensen

“Retailers have to generate increased sales in each location to justify the investment, and every manufacturer has to demonstrate how their brands help to…

— Greg Thain

“One of the ways I recommend doing market research is by analyzing what your target market are actually buying or looking for.”

— Allan Dib

When people talk about successful retailers and those that are not so successful, the customer determines at the end of the day who is…

— Gerry Harvey

“Fast checkouts for people with fewer than 10 items are also an attempt to satisfy the top-up shopper segment.”

— Greg Thain

“If you select companies on the basis of outcomes—whether success or failure—and then gather data that are biased by those outcomes, you’ll never know…

— Philip M. Rosenzweig

“How to create competition on results throughout the system, and the kinds of information that need to be measured, analyzed, and disseminated, appear as…

— Michael E. Porter

“Third, enumerating the frequencies explicitly helps everyone recognize which decisions depend upon which user set properties. Even this sort of informal sensitivity analysis is…

— Frederick P. Brooks Jr

“manufacturers do play a role in category planning because they can synthesise their experiences across the different chains they serve, both nationally and internationally.…

— Greg Thain

“Don’t sell based on inventory. Inventory based on who you want to sell.”

— Richie Norton

Your customers are judging every aspect of every transaction and rating everything, from friendliness of people to ease of doing business to quality of…

— Jeffrey Gitomer