“There are three essential approaches for analytic marketing: (1) propensity models predict likelihood to purchase, (2) market basket analysis provides actionable association rules (answering questions such as customers who buy this product also buy what else?), and (3) decision trees… — Mark Jeffery Copy Share Image
“(A basket analysis identifies those items that are most often in the basket when a given item is purchased.) This analysis will identify the items most likely to be purchased, along with these high-frequency winners.” — Herb Sorensen Copy Share Image
