Skip to content

Marketing Quote by Greg Thain

“PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth in packaged foods, cosmetics and home care. Its share of global FMCG sales is approaching 20%, and its growth rate has surpassed that of…” quote by Greg Thain — Download Open image

““PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth in packaged foods, cosmetics and home care. Its share of global FMCG sales is approaching 20%, and its growth rate has surpassed that of manufacturers’ brands in 9 of the last 10 years (””

★ ★ ★ ★ ★ 3.5 out of 5 (8 ratings)

Marketing

More by Greg Thain

“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…

Image

“Every dominant brand (such as those listed in Table 5.1) has had to reinvest in mindspace every year to keep its position. However, things…

Image

“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on…

Image

“If the manufacturer can convince the retailer that delisting will hurt consumer satisfaction and possibly lead to store switching, then that will be second…

Image

“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…

Image

“High fixed costs mean that high volumes are an ever-essential objective. One”

Image

“Importance of price: Price is imperative for FMCG retailers, much more so than for manufacturers. Retailers must constantly keep their real prices competitive and put…

Image

“Hoping to create a little prestige, some retailers develop and advertise premium clothes sub-brands. In 2006, Myer, one of Australia’s largest retailers, launched a…

Image

“The shift of power to retailers is not an inevitable phenomenon: technological changes and associated innovative ideas have been instrumental in moving power and…

Image

“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much higher awareness…

Image

“There are some FMCG categories where retailers are destined to control mindspace. These are the low-technology, low-image, low-novelty areas. Retailers are likely to be…

Image

“In markets where consumers are sensitive to quality differences (e.g. washing powder, instant coffee, sanitary protection) the share for generics and copycats usually plateaus…

Image

Explore all 206 Greg Thain quotes

More Marketing quotes

I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…

Image

It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…

Patrick Rothfuss

Image

If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small…

Image

With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta…

Image

The worst advice? 'Don't listen to the critics.' I think that you really ought to listen to the critics, because sometimes they're telling you…

Image

“In the innovation age customer experience is key. Your impression defines their expression”

Image

Someone else who liked what I did might turn around and say, "She's reworking and rethinking everything. She could just be making blankets now,…

Image

One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's…

Image

“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”

Mokokoma Mokhonoana

Image

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…

Image

The next evolution of content marketing is not more content; it's better distribution.

Image

Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

Image

Browse all 4,525 Marketing quotes