Brands Quote by Daniel Lubetzky

“Brand loyalty—that nebulous emotional connection people have with certain companies, which turns them into defenders and advocates for corporations who don’t give a shit.”

— David McRaney

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for…

— Jim Mullen

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

A brand should strive to own a word in the mind of the consumer.

— Al Ries

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

— Muhtar Kent

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values…

— Simon Mainwaring

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish…

— Wally Olins

Brands are selling our self-esteem back to us, through association. We need to own our brands.

— Kanye West

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support…

— Martin Lindstrom