We do everything from community management to specific marketing promotions. — Richard Edelman Community Copy Share Image
Great women, in partnership with great men, will continue to take us forward. — Richard Edelman Feminism Copy Share Image
We need the media as the foundation of functioning institutions. — Richard Edelman Foundation Copy Share Image
I take the subway to work. I fly coach back and forth to Chicago. — Richard Edelman Back Copy Share Image
Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement. — Richard Edelman Government Copy Share Image
Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints. — Richard Edelman Creation Copy Share Image
The tech industry should make bold commitments to address pressing societal issues. — Richard Edelman Bold Copy Share Image
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them. — Richard Edelman Consumer Copy Share Image
The lack of societal and institutional safeguards provides fertile ground for populist movements fueled by fear. — Richard Edelman Fear Copy Share Image
Modern, effective leadership means moving beyond the 'grand illusion' to engage the mass population and to align business with societal goals. — Richard Edelman Business Copy Share Image
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense… — Richard Edelman Between Copy Share Image
I think we have moved from a shareholder society to a stakeholder society, and that has massive implications. — Richard Edelman Moved Copy Share Image
I completely disagree with Arthur Brooks of the American Enterprise Institute on the need for dignity in the marketplace instead of the… — Richard Edelman American Copy Share Image
In our family business, the Edelman children must earn their way - there were and will be no promises without performance and… — Richard Edelman Best Copy Share Image
The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to… — Richard Edelman Advertising Copy Share Image
We have moved beyond the point of trust being simply a key factor in product purchase or selection of employment opportunity; it… — Richard Edelman Key Copy Share Image
Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their… — Richard Edelman Better Copy Share Image
As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no… — Richard Edelman Assumptions Copy Share Image
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem.… — Richard Edelman Better Copy Share Image
Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art… — Richard Edelman Art Copy Share Image
Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport… — Richard Edelman Building Copy Share Image
There is a fear of innovation because people are afraid of job loss. — Richard Edelman Fear Copy Share Image
Edelman maintains a very conservative balance sheet. We do small acquisitions. This helps me sleep well at night. — Richard Edelman Balance Copy Share Image
When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's… — Richard Edelman Business Copy Share Image
Even with flexible time off to vote, it's still difficult for our people to juggle work, polls, childcare, and other responsibilities. — Richard Edelman Difficult Copy Share Image
The separation of audience into tribes preferring to reinforce their own views with media of similar ideological stripe makes true debate impossible. — Richard Edelman Debate Copy Share Image
In a world of dispersed authority, the battle for the truth will be won or lost with the employees. — Richard Edelman Battle Copy Share Image
We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms. — Richard Edelman Advertising Copy Share Image
Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover. — Richard Edelman Insight Copy Share Image
CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public. — Richard Edelman Boldly Copy Share Image
Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media… — Richard Edelman Advertising Copy Share Image
The number one way to get trust back is to pay your employees well and get them to speak well about the… — Richard Edelman Back Copy Share Image
I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus… — Richard Edelman Chicago Copy Share Image
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements… — Richard Edelman Appeal Copy Share Image
We like being private because when there is a downturn, as in 2001 and 2008, we do not reduce people. Also, we… — Richard Edelman Being Copy Share Image
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on… — Richard Edelman Acquisitions Copy Share Image
