Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people… — Richard Edelman Advertising Copy Share Image
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being… — Richard Edelman Being Copy Share Image
We can't, nor should we try, to influence who our employees vote for, but facilitating their involvement in civic action is better… — Richard Edelman Action Copy Share Image
When we were doing the launch of Kinect for Xbox, it was very much about getting sort of young blogger-influencer types to… — Richard Edelman About Copy Share Image
When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's… — Richard Edelman Business Copy Share Image
Even with flexible time off to vote, it's still difficult for our people to juggle work, polls, childcare, and other responsibilities. — Richard Edelman Difficult Copy Share Image
The separation of audience into tribes preferring to reinforce their own views with media of similar ideological stripe makes true debate impossible. — Richard Edelman Debate Copy Share Image
We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms. — Richard Edelman Advertising Copy Share Image
We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot… — Richard Edelman Execution Copy Share Image
Our goal is to put news where it earns attention, where readers can access it on every device and interact with it.… — Richard Edelman Attention Copy Share Image
We're promoting the concept of public engagement. It's as much about what clients do as how they say it. It's about being… — Richard Edelman About Copy Share Image
I think PR people are caught in this mindset of 'control of the message.' There's a lot more freedom if you give… — Richard Edelman Control Copy Share Image
More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers. — Richard Edelman Books Copy Share Image
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then… — Richard Edelman Building trust Copy Share Image
Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world… — Richard Edelman Better Copy Share Image
I had a job lined up as an assistant brand manager at Playtex, at age 23, all lined up. But my father… — Richard Edelman Age Copy Share Image
Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover. — Richard Edelman Insight Copy Share Image
There was a near-universal set of editorial endorsements of Clinton. Trump used this disparity to his advantage, to claim media bias and… — Richard Edelman Bias Copy Share Image
CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public. — Richard Edelman Boldly Copy Share Image
The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed… — Richard Edelman Authentic Copy Share Image
I went to every sports contest for my kids. I turned off my cell phone at 8 P.M. I did have to… — Richard Edelman Black tie Copy Share Image
Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media… — Richard Edelman Advertising Copy Share Image
The trust of the mass population can no longer be taken for granted. — Richard Edelman Population Copy Share Image
I wake up every day, and the family fortune is on the line, and that's a good thing. — Richard Edelman Day Copy Share Image
It's urgent that companies tell their own stories on digital platforms. — Richard Edelman Digital Copy Share Image
Have very frequent talks with employees because they are your best allies. — Richard Edelman Allies Copy Share Image
Be smart about selecting your micro niches for communicating in the blogosphere. — Richard Edelman About Copy Share Image
Money is flowing out of traditional advertising into experiential, social, and sports. — Richard Edelman Advertising Copy Share Image
We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our… — Richard Edelman Forward Copy Share Image
The marketing business has been just about promoting things, but we don't believe that anymore. There has to be a societal component,… — Richard Edelman Believe Copy Share Image
We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers. — Richard Edelman Aim Copy Share Image
I love what I do. I really do. I don't find myself administering. I just like to work on clients. — Richard Edelman Clients Copy Share Image
Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion. — Richard Edelman Honor Copy Share Image
We win with facts that are well expressed and frequently communicated; we lose with silence and indifference to the broader social context. — Richard Edelman Facts Copy Share Image
Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf… — Richard Edelman Business Copy Share Image
We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons… — Richard Edelman Authority Copy Share Image
The 'truthiness' of Trump's so-called facts, the questions he posed on President Obama's nationality or jobs destroyed by free trade, has the… — Richard Edelman Change Copy Share Image
Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by… — Richard Edelman Communication Copy Share Image
