About Quote by Richard Edelman
“When we were doing the launch of Kinect for Xbox, it was very much about getting sort of young blogger-influencer types to try this thing well in advance - a year before launch.”
About This Quote
Source Interview: Marketing Strategy Session, Microsoft, 2010
Early adopters and influencers were engaged long before product release to generate buzz and feedback.
In simple terms: Engage influencers early for hype and testing.
Key Takeaway
Leverage influencer previews.
Themes
marketing
influence
product launch
early adoption
Mood
strategic
optimistic
Type
business
insightful
When to use this quote
- tech product rollout
- social media campaigns
- beta testing
- press events
Key Concepts
brand advocacy
consumer insight
viral marketing
Questions to Reflect On
- How can you identify the right influencer audience?
- What metrics best measure early buzz?
A Different Perspective
Influencer impact may be limited if audience isn’t aligned.
