Modern, effective leadership means moving beyond the 'grand illusion' to engage the mass population and to align business with societal goals. — Richard Edelman Copy Share Image
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being… — Richard Edelman Copy Share Image
We can't, nor should we try, to influence who our employees vote for, but facilitating their involvement in civic action is better… — Richard Edelman Copy Share Image
When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's… — Richard Edelman Copy Share Image
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then… — Richard Edelman Copy Share Image
I had a job lined up as an assistant brand manager at Playtex, at age 23, all lined up. But my father… — Richard Edelman Copy Share Image
The number one way to get trust back is to pay your employees well and get them to speak well about the… — Richard Edelman Copy Share Image
In our family business, the Edelman children must earn their way - there were and will be no promises without performance and… — Richard Edelman Copy Share Image
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on… — Richard Edelman Copy Share Image
The best tech companies are led by founders with entrepreneurial zeal and strong egos. They consistently deliver what we want and what… — Richard Edelman Copy Share Image
The marketing business has been just about promoting things, but we don't believe that anymore. There has to be a societal component,… — Richard Edelman Copy Share Image
Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf… — Richard Edelman Copy Share Image
In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time… — Richard Edelman Copy Share Image
Business really has to work its way back. It has to re-earn the trust of its broad sets of constituents. — Richard Edelman Copy Share Image
We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons… — Richard Edelman Copy Share Image
The tech company needs to win in the war for talent. This means much greater focus on the employee, not simply as… — Richard Edelman Copy Share Image
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the… — Richard Edelman Copy Share Image
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them. — Richard Edelman Copy Share Image
Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New… — Richard Edelman Copy Share Image
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your… — Richard Edelman Copy Share Image
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing… — Richard Edelman Copy Share Image
The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather… — Richard Edelman Copy Share Image
Great women, in partnership with great men, will continue to take us forward. — Richard Edelman Copy Share Image
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to… — Richard Edelman Copy Share Image
We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young… — Richard Edelman Copy Share Image
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit… — Richard Edelman Copy Share Image
More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers. — Richard Edelman Copy Share Image
