Authority Quote by Richard Edelman
“We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.”
About This Quote
Source Speech: Edelman Trust Barometer Annual Report, 2020
Authority is now distributed; ordinary individuals can become trusted business voices alongside experts.
In simple terms: Everyone can be a credible business spokesperson.
Key Takeaway
Leverage diverse voices for credibility.
Themes
trust
authority
media
business communication
social influence
Mood
analytical
cautious
Type
strategic
observational
When to use this quote
- marketing campaigns
- brand advocacy
- social media engagement
- public speaking
Key Concepts
distributed authority
credibility
expertise
public perception
Questions to Reflect On
- How can brands ensure credibility when using everyday spokespersons?
- What risks exist when authority is too dispersed?
A Different Perspective
Credibility may be questioned without expertise.
![“The rationale which accompanies that imposition of male authority euphemistically referred to as 'the battle of the sexes' bears a certain resemblance to the formulas of nations at war, where any heinousness is justified on the grounds that the enemy is either an inferior [part of the] species or…” quote by Kate Millett](https://sms4smile.com/quotes/img-quotes/895/kate-millett-7301_accompany_the-rationale-which-accompanies-that-imp_8896.jpg)