The 'truthiness' of Trump's so-called facts, the questions he posed on President Obama's nationality or jobs destroyed by free trade, has the… — Richard Edelman Change Copy Share Image
Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by… — Richard Edelman Communication Copy Share Image
The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with… — Richard Edelman Authority Copy Share Image
My father and I talked every day. He coached me on how to cold-call companies I wanted in our portfolio, how to… — Richard Edelman Coached Copy Share Image
The tech company needs to win in the war for talent. This means much greater focus on the employee, not simply as… — Richard Edelman Business Copy Share Image
It may be fine for an artist to be indifferent to the reaction of the viewer to a work of art. A… — Richard Edelman Art Copy Share Image
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information… — Richard Edelman Abandoned Copy Share Image
PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in… — Richard Edelman Digital media Copy Share Image
In many cases, companies use the crisis moments to pivot to do better. We like to be part of that. — Richard Edelman Better Copy Share Image
My hike up the Snake Path at Masada was mystical. The fog rolled in, enveloping the entire mountain. — Richard Edelman Fog Copy Share Image
We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of… — Richard Edelman Buying Copy Share Image
The trust of the mass population can no longer be taken for granted, and any continuation of the 'grand illusion' is dangerous… — Richard Edelman Dangerous Copy Share Image
Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media. — Richard Edelman Earned Copy Share Image
The question for every Olympics is whether the giant investment will pay off in the future. — Richard Edelman Future Copy Share Image
I was 14 when the Democratic convention in my hometown of Chicago erupted into violence. It was a tough year. — Richard Edelman Chicago Copy Share Image
The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as… — Richard Edelman Best Copy Share Image
The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body. — Richard Edelman Body Copy Share Image
Social media has had a corrosive effect on government and trust, and I think it is a real cause for concern. — Richard Edelman Government Copy Share Image
In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands. — Richard Edelman Busy Copy Share Image
We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social… — Richard Edelman Believe Copy Share Image
In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time… — Richard Edelman Business Copy Share Image
Business really has to work its way back. It has to re-earn the trust of its broad sets of constituents. — Richard Edelman Business Copy Share Image
We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of… — Richard Edelman Information Copy Share Image
