There's a lingering notion that elites continue to lead, and the masses will follow. This historic model of influence was predicated on… — Richard Edelman Belief Copy Share Image
I think PR people are caught in this mindset of 'control of the message.' There's a lot more freedom if you give… — Richard Edelman Control Copy Share Image
I think we have moved from a shareholder society to a stakeholder society, and that has massive implications. — Richard Edelman Moved Copy Share Image
Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media… — Richard Edelman Advertising Copy Share Image
The number one way to get trust back is to pay your employees well and get them to speak well about the… — Richard Edelman Back Copy Share Image
The best tech companies are led by founders with entrepreneurial zeal and strong egos. They consistently deliver what we want and what… — Richard Edelman Best Copy Share Image
Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people… — Richard Edelman Advertising Copy Share Image
I completely disagree with Arthur Brooks of the American Enterprise Institute on the need for dignity in the marketplace instead of the… — Richard Edelman American Copy Share Image
The tech industry should make bold commitments to address pressing societal issues. — Richard Edelman Bold Copy Share Image
Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art… — Richard Edelman Art Copy Share Image
We're promoting the concept of public engagement. It's as much about what clients do as how they say it. It's about being… — Richard Edelman About Copy Share Image
We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers. — Richard Edelman Aim Copy Share Image
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information… — Richard Edelman Abandoned Copy Share Image
We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers. — Richard Edelman Attitude Copy Share Image
Social media has had a corrosive effect on government and trust, and I think it is a real cause for concern. — Richard Edelman Government Copy Share Image
Money is flowing out of traditional advertising into experiential, social, and sports. — Richard Edelman Advertising Copy Share Image
I was 14 when the Democratic convention in my hometown of Chicago erupted into violence. It was a tough year. — Richard Edelman Chicago Copy Share Image
Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion. — Richard Edelman Honor Copy Share Image
We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of… — Richard Edelman Buying Copy Share Image
Have very frequent talks with employees because they are your best allies. — Richard Edelman Allies Copy Share Image
Most smart companies should make themselves media companies. That means they put out their own information. — Richard Edelman Information Copy Share Image
