Believe Quote by Richard Edelman
“We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.”
About This Quote
Source Press release, 2022
Our strategy centers on PR, integrating earned media and social design.
In simple terms: PR is core; earned media and social design matter.
Prioritize integrated PR strategy.
Themes
Mood
Type
When to use this quote
- Corporate communications
- campaign planning
- media outreach
Key Concepts
Questions to Reflect On
- How to balance earned, owned, and paid media?
- What metrics best gauge PR success?
May overlook other channels like owned media.