Buying Quote by Richard Edelman

“To have your brand ingrained in the hearts of clients & customers requires empathy – humanize your brand.”

— Bernard Kelvin Clive

“Align your brand with an important cause that you are passionate about so that you may effectively use your voice to raise awareness and…

— Germany Kent

“A personal brand is determined by what you have created, whom you have connected, and how you have made those people feel.”

— Ryan Lilly

“The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.”

— Susan C. Young

We understand that we, as a brand, have transcended a brand, and we are part of our cultural identity, and there's a responsibility that…

— Richelieu Dennis

“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a…

— Bernard Kelvin Clive

Our primary identity has become that of being consumers – not mothers, teachers, or farmers, but of consumers. We shop and shop and shop.

— Annie Leonard

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

— Simon Mainwaring

I think we run into issues when our online brands are not rooted in who we are, and I think we need to have…

— Amanda Gorman

“The thing is, we can't build a successful brand unless we understand ourselves and our audience, because we as stakeholders are the heart of…

— Ahmed AlAnsari

We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging.…

— Amy Jo Martin

We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making of themselves.

— Trey Parker