Earned Quote by Richard Edelman
“Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.”
About This Quote
Source Speech: Edelman Trust Barometer 2023, Richard Edelman, 2023
Marketing has shifted from buying ads to earning organic attention, changing how brands reach audiences.
In simple terms: Brands now rely on earned media over paid ads.
Key Takeaway
Focus on authentic storytelling and trust.
Themes
marketing
media
trust
Mood
analytical
strategic
Type
insightful
pragmatic
When to use this quote
- product launches
- crisis communication
- social media campaigns
Key Concepts
digital strategy
public relations
Questions to Reflect On
- How can you measure earned media impact?
- What trust signals resonate with your audience?
A Different Perspective
Earned media can be unpredictable and hard to control.
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