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“The media has to go local and go social.” quote by Richard Edelman
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“The media has to go local and go social.”

Richard Edelman

About This Quote

Source Speech: Public Relations Summit, Richard Edelman, 2020

Effective communication requires local focus and social media engagement.

In simple terms: Going local and social improves media impact.

Key Takeaway

Prioritize local, social channels.

Themes

media localization social media

Mood

strategic pragmatic

Type

business advice

When to use this quote

  • small business promotion
  • community outreach
  • brand awareness

Key Concepts

marketing communication strategy

Questions to Reflect On

  • How can you integrate local and global messages?
  • What social platforms suit your audience?
A Different Perspective

Local focus may limit broader reach.

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