Business Quote by Kimberly Bryant
“You cannot possibly be reaching the needs of your consumers when the makeup of your company is not reflective of the community you serve.”
About This Quote
Source Speech: “Diversity in Tech Summit”, 2018
Consumer needs are unmet when company demographics don’t reflect the community.
In simple terms: Diversity drives relevance.
Key Takeaway
Build inclusive teams.
Themes
diversity
representation
consumer insight
Mood
urgent
hopeful
Type
strategic
inspirational
When to use this quote
- hiring practices
- product design
- customer service
Key Concepts
organizational behavior
market research
Questions to Reflect On
- How does your team reflect its market?
- What steps improve representation?
A Different Perspective
Implementation can be tokenistic.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)