Believe Quote by Kimberly Bryant
“I do believe that most startups who develop applications and digital products design 'towards the middle.' By this, I mean they design their products to reach the broadest consumer base possible, which is a sound strategy in some respects.”
About This Quote
Source Interview: Podcast on Startup Design, 2023
Many startups aim for the widest audience, which can be effective but may dilute focus on niche needs.
In simple terms: Startups often target mass market, risking loss of specialization.
Key Takeaway
Balance breadth with depth.
Themes
product strategy
market targeting
design thinking
Mood
strategic
analytical
Type
advisory
insightful
When to use this quote
- launch planning
- marketing campaigns
- feature prioritization
Key Concepts
mass market
user segmentation
product-market fit
Questions to Reflect On
- How can a product stay inclusive while serving specific needs?
- What niche markets are being overlooked?
A Different Perspective
Broad focus can ignore underserved niche users.
