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Right choice Quote by James Dion

“Most people don’t buy products because they need them. They buy them because those products make them happy. As a retailer, your job is not to sell products. Your job is to make a difference in your customers’ lives by helping them make the right choices.” quote by James Dion — Download Open image

““Most people don’t buy products because they need them. They buy them because those products make them happy. As a retailer, your job is not to sell products. Your job is to make a difference in your customers’ lives by helping them make the right choices.””

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“What You Can Imagine, You Can Achieve”

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“Bricks and clicks,” stores with websites, are the most successful retailers today.”

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“These loyal customers cost us less to maintain. They produce high margins and we make more money from them.”

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“They also understand that a store with no documented procedures is very hard to sell when it comes time—and someday it will.”

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“Good companies like good products have instruction manuals.”

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“As a small store owner, you’ll be living, sleeping, and breathing your business—if you don’t enjoy what you are doing, your chances for success…

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“According to various studies, only about 30 percent of businesses in the United States survive past their fifth year.”

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“One of the things that I think is true of very successful retailers is that their joy is in creating, not maintaining.”

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“Another demographic change is the gay market, which is “going mainstream” and exploding.”

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“Retailers must do a little bit of everything today. They need to wear many different hats—a business strategist, a store designer, a marketer, a…

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“Direct mail and online marketing have proven to be the most effective for reaching these demographic groups.”

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“Don’t ever design your store with the idea of just beating the competition on price.”

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Explore all 17 James Dion quotes

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