Cereal Quote by David Ogilvy
“Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.”
About This Quote
Products fail when they are either too unfamiliar or too familiar, missing the sweet spot of consumer curiosity and relevance.
In simple terms: Both being too new or not new enough can cause failure.
Key Takeaway
Find the balance between novelty and relevance.
Themes
marketing
innovation
consumer behavior
Mood
analytical
strategic
Type
business
marketing
When to use this quote
- product launch
- food industry
- consumer testing
- trend analysis
- branding strategies
Key Concepts
diffusion of innovation
market saturation
Questions to Reflect On
- How can you test novelty without alienating existing users?
- What signals indicate a product is too familiar?
A Different Perspective
Overemphasis on novelty can alienate core customers.
