Advertisements Quote by David Ogilvy
“Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.”
About This Quote
Source Book: Confessions of an Advertising Man, 1963
Never create ads you wouldn’t want your family to see; be honest and respectful.
In simple terms: Write ads you’d be comfortable sharing with family.
Key Takeaway
Prioritize honesty and respect in advertising.
Themes
ethics
advertising
trust
family values
Mood
professional
thoughtful
serious
Type
business
ethical
When to use this quote
- marketing campaigns
- product launches
- social media ads
- public service announcements
Key Concepts
consumer psychology
brand integrity
Questions to Reflect On
- What values guide your creative decisions?
- How do you balance honesty with persuasion?
A Different Perspective
Overly cautious ads may lack boldness.
![“There's a fantastic, thousand-page book by David Thomson about [David O. Selznick]. Again, it's not the best argument or the best advertisement for his story, because most people aren't going to read a thousand-page book. But I feel like the rise and fall and the work [Mayer] produced - not just…” quote by Karina Longworth](https://sms4smile.com/quotes/img-quotes/282/karina-longworth-26763_advertisements_there-s-a-fantastic-thousand-page-book-b_13508.jpg)
