Advertising Quote by David Ogilvy
“It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.”
About This Quote
Source Advertisement: Internal briefing, 1950s
Even with limited time, contributing creatively to a product can match the impact of many scientists.
In simple terms: Creative effort can equal extensive research.
Key Takeaway
Deliver focused, innovative work quickly.
Themes
creativity
deadline
impact
teamwork
Mood
strategic
urgent
Type
professional
motivational
When to use this quote
- product launch
- marketing campaign
- tight schedule
Key Concepts
project management
innovation
Questions to Reflect On
- How will you prioritize essential features?
- What strategies ensure quality under tight deadlines?
A Different Perspective
Time pressure may compromise depth of work.
