Advertisements Quote by David Ogilvy
“Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.”
About This Quote
Source Book: Confessions of an Advertising Man, 1963
Larger logos and human faces improve brand recall; personal connection beats corporate anonymity.
In simple terms: Human faces boost brand identity.
Key Takeaway
Use recognizable people in ads.
Themes
branding
advertising
psychology
Mood
analytical
strategic
Type
advertising
marketing
When to use this quote
- Billboard design
- social media ads
- product launches
- brand campaigns
Key Concepts
Visual hierarchy
personalization
Questions to Reflect On
- When should a brand prioritize a logo over a spokesperson?
- How does culture affect face‑based ads?
A Different Perspective
Over‑reliance on personalities can distract from product value.
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