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Campaigns Quote by David Ogilvy

“I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.” quote by David Ogilvy
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“I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.”

David Ogilvy

About This Quote

Source Book: Confessions of an Advertising Man, 1963

Assign writers only to products they care about to ensure authentic, effective campaigns.

In simple terms: Passion drives better work.

Key Takeaway

Match interest with assignment.

Themes

marketing authenticity product fit

Mood

pragmatic insightful

Type

advice observational

When to use this quote

  • advertising agencies
  • product launches
  • creative brainstorming
  • team assignments

Key Concepts

consumer psychology motivation

Questions to Reflect On

  • How can you spark genuine interest in a product?
  • What incentives boost personal connection?
A Different Perspective

If a writer is skilled but uninterested, quality may still suffer.

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