Campaigns Quote by David Ogilvy

People’s interest is in the product, not in its authorship,

— Jonathan Ive

Ultimately the product that any writer has to sell is not the subject being written about, but who he or she is.

— William Zinsser

Honestly, I don't think I'm a good promoter. I spend almost zero time or effort asking new readers to sample or purchase my work.…

— Hugh Howey

I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The…

— Ashwin Sanghi

I have a team that works with me toward offering products that are important to and well suited to what the shopper wants, along…

— Sussanne Khan

Writing is far too hard work to say what someone else wants me to. Serving it as a craft, using it as a way…

— Jane Rule

I feel that if you made your writing too contrived to meet the market, it wouldn't be any good.

— Cathy Marie Buchanan

“Writers are tough sons-of-bitches. It’s hard enough to write a book. Then you have to wade into this street fight we call the publishing…

— Michael Schmicker

When I got my first publishing deal, I felt some responsibility to try to write with the people that they were asking me to…

— Paolo Nutini

I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for…

— Ricky Van Veen

I feel like people who criticize authors for being self-promotional fail to recognize that a lot of times their ability to continue writing hinges…

— Curtis Sittenfeld

As a public figure, I'm always interested in being part of brands that I actually enjoy. So, I would never do something with somebody…

— Lil Dicky