Campaigns Quote by David Ogilvy
“I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.”
About This Quote
Source Book: Confessions of an Advertising Man, 1963
Assign writers only to products they care about to ensure authentic, effective campaigns.
In simple terms: Passion drives better work.
Match interest with assignment.
Themes
Mood
Type
When to use this quote
- advertising agencies
- product launches
- creative brainstorming
- team assignments
Key Concepts
Questions to Reflect On
- How can you spark genuine interest in a product?
- What incentives boost personal connection?
If a writer is skilled but uninterested, quality may still suffer.