Goals Quote by David Ogilvy

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

— David Ogilvy

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…

— David Ogilvy

“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…

— David Ogilvy

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…

— David Ogilvy

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…

— David Ogilvy

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…

— David Ogilvy

You can't save souls in an empty church.

— David Ogilvy

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

— David Ogilvy

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

— David Ogilvy

Compete with the immortals

— David Ogilvy

You will never win fame and fortune unless you invent big ideas.

— David Ogilvy

The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…

— David Ogilvy