Clients Quote by David Ogilvy
“I always use my clients' products. This is not toady-ism, but elementary good manners.”
About This Quote
Using a client’s own products demonstrates genuine endorsement and basic courtesy in marketing.
In simple terms: Use what you sell.
Practice authentic endorsement.
Themes
Mood
Type
When to use this quote
- advertising campaigns
- sales pitches
- product demos
- client relations
Key Concepts
Questions to Reflect On
- How do you balance authenticity with persuasion?
- When is product use essential?
May be seen as biased if not disclosed.