Divided Quote by David Ogilvy
“Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation." Not one of my proudest memories.”
About This Quote
Advertising can create lasting celebrity memory while the product fades, leading to mixed feelings about reputation damage
In simple terms: People remember the star, not the product, causing reputation issues
Key Takeaway
Focus on product value, not just celebrity endorsement
Themes
marketing
reputation
celebrity
Mood
critical
reflective
Type
analysis
advice
When to use this quote
- product launch
- brand campaign
- celebrity endorsement
Key Concepts
brand identity
consumer perception
advertising ethics
Questions to Reflect On
- How can you balance star power with product clarity?
- What strategies protect brand reputation?
A Different Perspective
Celebrity focus can eclipse product benefits and cause brand confusion
![“What has been the effect of coercion? To make one half the world fools, and the other half hypocrites. To support roguery and error all over the earth… [Instead] reason and persuasion are the only practicable instruments. To make way for these, free enquiry must be indulged; and how can we wish…” quote by Thomas Jefferson](https://sms4smile.com/quotes/img-quotes/4a4/thomas-jefferson-43_coercion_what-has-been-the-effect-of-coercion-to_238945.jpg)
