Clear Quote by David Ogilvy
“The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.”
About This Quote
Source Speech: Advertising Advice, David Ogilvy, 1963
Balancing confidence with humility; give clients final authority over money decisions.
In simple terms: Be confident but let clients decide.
Respect client control over budgets.
Themes
Mood
Type
When to use this quote
- consultations
- budget approvals
- client meetings
Key Concepts
Questions to Reflect On
- How do you ensure client understanding?
- When should you assert professional advice?
Clients may lack expertise, risking poor outcomes.