American express Quote by David Ogilvy
““In my Confessions, I told how I started by making a list of the clients I most wanted – General Foods, Lever Brothers, Bristol Myers, Campbell Soup Company and Shell. It took time, but in due course I got them all, plus American Express, Sears Roebuck, IBM, Morgan Guaranty, Merrill Lynch and a few others, including””
About This Quote
Source Book: Confessions of an Advertising Man, 1963
Strategic targeting of top prospects, persistent effort, and building a prestigious client list leads to high‑value business success.
In simple terms: Focus on desired big clients and pursue them relentlessly.
Key Takeaway
Identify and chase your ideal customers.
Themes
marketing
goalsetting
persistence
Mood
determined
optimistic
Type
advice
motivational
When to use this quote
- sales prospecting
- business development
- networking
- contract negotiations
Key Concepts
client acquisition
strategic focus
Questions to Reflect On
- Who are your top five ideal clients?
- How can you demonstrate unique value to them?
A Different Perspective
Success depends on delivering value, not just listing names.
